How on earth are you meant to transition from that point of colored Post-it note chaos to a stage where you’ve got a good grip of the main points of interest and patterns in your data? Have no fear-affinity diagrams are here to save you from getting overwhelmed by the sheer volume of data you’ve gathered. It’s hard to know where to start when your mind, table, hard drive and maybe even the front of your fridge are full of insights from research, or ideas from ideation sessions. © Teo Yu Siang and the Interaction Design Foundation, CC BY-NC-SA 3.0. “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.” Let’s jump into affinity diagrams in detail to discover more about what they are, why they’re useful and how you can apply them to your own design process. In other words, affinity diagrams help you synthesize information and insights and, for this reason, they are used in many phases of design thinking, including the Define and Ideate phases. Affinity diagrams are a great method to use when you want to make sense of a large volume of mixed information and data-facts, ethnographic research, ideas from brainstorms, user opinions, user needs, insights and design issues, just to name a few! Affinity diagrams require you to cluster information in an organized manner, and this can therefore be one of the most valuable methods to employ during your design process.
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